Do you have a secret talent or party trick? I can look at any pram available in Australia and tell you exactly what it is, the seat dimensions, whether or not it has a 5 point harness or a pull-to-fold… okay, so it’s not really a party trick..haha :) But I do have over over 200 sewing templates floating around in my head!
I get a quite a few DMs from mothers with different business ideas (some of them are awesome!) and one of the questions I always ask right away is ‘does it solve a problem or provide some unique value’. Audrey and Me has been built around being the best fitting pram liners on the market. So after several years and MANY late nights measuring, fitting, sewing and measuring again, people know that they’re buying quality and they’re buying a solution to a problem! Babies are messy! They dribble and drool and smoosh their bananas into your pram!
Value can be in providing entertainment, style or comfort. You don’t need to reinvent the wheel or come up with a completely new idea, but you DO have to be unique. Do something differently, better, more ethically. If you’re passionate about your idea find a partner (or a mentor) and go for it!
Join the discussion: @beyondthebobbin_